Tuesday 27 November 2012

Audience Response to Rough Cut

I received a mixed response towards the rough cut of the music video from the audience of 17 and 18 year olds that I showed it to, two of which were boys and three of which were girls. 

I asked the audience to reflect on the strengths and weakness that they thought the video contained. The strengths that they pointed out were that there was a fantastic use of set and props and that these helped to sell certain aspects of mis-en-scene and the video as whole. They also said that it became clearer as the video went on, that Leah (Ivy) was an empowering figurehead over the other extras in the video, which is what we were going for when first encoding the storyboards and timeline. 

Nevertheless, there were also parts of the video that they pointed out could have been improved. All the points I received I agree with. For example, one of the girls said that the lighting state in some of the shots was too dark and when the video is put in black and white it may be even more difficult to see what is going on. Another point was that on the day of the shoot, more shots could have been taken of the feather in order to portray the message clearer. 

From the overall responses that I received the audience that watched the rough cut of the video decoded it in the same way that James, Jess and I encoded the video. Everyone that it was showed to produced the same response to what they saw despite the fact the could have reacted to it different because of their individual backgrounds, following Stuart Hall's encoding-decoding model. 

Suggestions from the audience aided me in understand what I could personally do better in the future when making more videos either at university or for my hobbies. They suggested taking more shots of certain aspects of the video, such as the feather, in order to sell the message in a stronger way. Also, changing around shooting locations in order to give the video a greater feel of mis-en-scene might help if trying to sell other aspects of location etc. 

Sunday 25 November 2012

Screenshots of the Editing

Here are some screenshots of what we have edited so far.






Time Lapse

Here's the time lapse of our shoot day. 

Pictures from Shoot Day!

Here are some pictures from our shoot day on the 9th November and creating the set from the day before.


Leah as Ivy - Screen Test


Xenia Petley - A shot from the shoot day of her in her set.


James Sheridan & Jess Adam - Painting & glueing the set boards.


Walter Daley - Finishing touches on the sets wallpaper.


Rigging the lighting in the studio.


Designing the dirty wallpaper with spray on dirt. 


Ivy in the spotlight. 


The Sony F3 that we shot the music video with. 


Xenia Petley - Black eye make up. 


Jess and Izzy Hardie talking about how she should act in her set. 


James offering Xenia advice on how to react to Walter in her shot.


Focusing for affect on Ivy at the beginning of the shoot day.


Xenia Petley's takes at the end of shoot day.

Tuesday 20 November 2012

Evaluating The Rough Cut

I believe the rough cut that we produced when editing the video was along the lines of what we wanted to see, and therefore were pleased with the outcome. What we have found difficult is piecing together the messages in the video that we originally had planned out in the storyboards. Especially that of the feather, because we ran out of time to shoot at the end of the day, we never captured the shot where the actors make their way up to Ivy on the roof. Neither did we do the camerawork on the day where the camera tilts 'into the floor' or 'up to the roof' communicating the relationships between Ivy and the extras. We have also had trouble with the timeline and having to render clips every time we place a new one down. In view of the fact that this had happened we then had to start the entire editing process again. 

Now that we're a few days into the editing process and have completed the final cut version of the video other than adding on the black and white filter along with the green screen, it looks professional. The cuts work and the message that we originally wanted to portray with Ivy as the empowering body has been communicated fully including the feathers. The project is still following the same original plans in terms of editing and has yet to go wrong again. What we wanted to see has come across visually through editing and is supported through the lyrics. 

Monday 12 November 2012

Music Promo Shoot Day - Write Up

The day before the shoot the team and I did a couple of activities and double checked that all set and actors were in place and knew what they had to do for the next day. For example we did screen tests with the main act of our video, a soundcheck on the CD copy of the song to make sure that it played the whole way through on the respected audio system. We also spent the majority of our afternoon outside the media recording studio glueing the wallpaper to the flats that constructed the walls of our changing set. 

On the morning of the shoot I felt confident that everything would go to plan. I was raring to go and happy that it was finally the shoot day. However, the only thing that I was nervous about going wrong was the actors being too shy in front of camera or Leah not knowing the words of the song to the best of her ability. Nevertheless everyone that got filmed was comfortable in front the camera and understood their roles fully. Leah Chapman (Ivy) knew all the words too, which made our lives easier when it came to shooting. 

When the shooting began, nothing held us back or delayed us an extra minute because everything was ready to go. The all actors that were there were patient and those who were needed at a specific point were there on time and able to perform. Jess from the group helped to apply appropriate make up on the actors that needed it on the morning of the shoot and gave them their costumes for their scenes. I also attended to the casts needs throughout the day such as providing food and water for them when the needed, along with clothing if they were getting cold whilst on stage. All the filming equipment that we needed was already in place in the studio along with tripods and extra lighting. 

For all of Ivy's footage she is sat on 'a wall' against a green screen, so the set and props list we ended up needing for her scenes were very small. Nevertheless, I felt as though what we did have for the scene including props and costumes was enough to produce a realistic yet stylized video. For the extras I felt as though the overall sets and props were good, but that we could have done more in order to sell the image. I think more could have been done in terms of props and set. 

Dividing the roles which we played as the shoot day went on was easy as we all knew how to handle actors or control the playback & camera. Between James, Jess and I we each had a turn directing, shooting on camera and on playback. Personally I also had to take part in the acting for one of the extra's scenes. 

Personally I feel the best job that I did was helping the actors, making sure they were comfortable, confident in performance and directing. I felt as though the advice that I offered throughout the day was constructive criticism and well help the final outcome of our product efficiently. 

On the day of the shoot we only encountered a few minor problems which, included getting the cast on set and prepared at the right time although that had been sorted out with them before hand. Thankfully we were able to contact them when we needed them because of the contact sheet we had made before hand. We also ran over time on the day, meaning that one of the extras groups wasn't able to get recording time. 

The most successful part of the shoot was during Leah's (Ivy) time in front the camera. I felt as though the shots that were produced, her lip sync and the mis-en-scene all fitted the music perfectly because of the messages that they portrayed. Another good part of the shoot day was Pete Bergin's time in front of the camera as the Transvestite. I felt as though not only the camerawork and mis-en-scene made the scene, but the way which he acted in the performance was brilliant too. 


Parts of the shoot that I wish had gone better were the props that we had organised for it. I feel as though we could have done more to sell the atmosphere and mood of the piece. However, what we did have I thought worked very well. 

I think that the actors and crew were managed very well, as they were on time or early for their part of the shoot and were willing to play the roles properly that they were given. I feel as though they were offered food and drink well and given advice as to how they could act or work around the shoot in order to gain maximum perfection with what we had. 

The part of the shoot that I personally enjoyed the most was directing Leah's scene as Ivy, because I felt as though I was fully involved in directing her and keeping her happy. Plus the atmosphere on set was buzzing happily. 

In the edit I am looking forward to creating the message through the cuts we use and where they end up in the timeline. I feel as though the final product, judging by the editing we have already done will be a great success, so that if what I'm looking forward to the most. 

I feel as though the team effort between myself, Jess & James was superb throughout the first day of setting up the shoot and the entire day through shooting. We worked holistically in order to get the job done as well as possible and as quickly as possible to make sure we didn't run out of time at the end of the day. 

The website page that we create will need to be changed to pictures of Leah as she so suddenly became our Ivy artist. The web page will also need to look black & white with a decayed element to it in order to fit in with her star image and the mis-en-scene of the music video we created. We also need to choose an appropriate font. 

Thursday 8 November 2012

A Problem That Presented Itself!

The original Ivy for our music video for the track 'Breathe Me' unfortunetaly had to drop out at the last minute for personal reasons. We were therefore rpesented with a problem with the shoot date fast approaching. We promptly found another girl from within Hurtwood grounds that had the same appearance and ego to her as Georgina Morton did, so we knew she would be perfect for the part. Leah Chapman is now our Ivy for the piece that'll be shot on Friday 9th November. I have also started to make the potenital album artwork for the piece which, in the future can be editied in order to best suit her star image.