Monday, 17 September 2012

Music Video Treatments


1.  Bass Cannon – Flux Pavilion

Set: In Hurtwood House. (TV Studio, Private Study, Cafeteria, Football Pitch & Path down from theatre)

Star Image: The music video should appeal to the teenage/young adult age range. The main ideologies represented in the video are sexual appeal, rebellion against (school) order, wanting to get out and be free of stress and work.

Scene 1 – The Classroom

The video will start with a close up of a clock ticking, slowly zooming into the shot from a slow angle perspective. It will then cut to a close up of a schoolgirl taken from a high angled perspective looking up at the clock longingly. We see an extreme close up of the teacher looking over his glasses with a vile expression across his eyes and lower mouth, taken from his eye line.

The cuts between these three shots become quicker and quicker until the drop of the song comes in. As the edits quicken the teacher’s eye starts to twitch and the schoolgirl begins to breathe more heavily and look more anxious. A few smaller shots are added of ‘bitchy’ looking girls and ‘gawping’ boys, staring in the direction of the schoolgirl.

Props for scene: White school shirts and red ties, back jeans for boys and black skirts for girls with long white socks & high heels. A pencil with a rubber on the end for the schoolgirl to be chewing on. 



Scene 2 – The Walk

A slow motion shot of the schoolgirl walking out the classroom door with a tight fit black dress on. Behind her follows hundreds of pieces of flying paper either being thrown or catapulted out from the dark room behind her. The shot will be edited at a normal pace at first but then will slow down as the paper starts to fly out of the door.

Next we see an extreme close up shot of the schoolgirl walking down the theatre path as she strokes her hand through her hair, taken from the side on.

A close up shot of the end of her dress is provided from the level where the fabric ends on her legs. As she walks towards the camera we see her hands gently pull down the fabric to cover herself up a little more in slow motions.

The next shot shows the schoolgirls face with a cheeky smile as she walks towards the camera again in slow motion. The shot will be a close up.

The next cut takes us to the football pitch with a couple of handheld close ups of the boys playing football as the music breaks into the verse again. They all seem to be concentrating hard on their training.

A medium shot down the touchline shows the schoolgirl walking away from the camera down the pitch, looking over towards the boys once.

A wide shot shows all the boys suddenly stop concentrating, stand still and turn to face the schoolgirl.

A medium long shot shows ‘the coach’ and another man talking in the corner of the field. The coach turns around having being alerted by the other man that the boys had stopped playing. The coach turns around at starts running towards the boys.

A reverse shot is taken from behind the coach as he runs towards the boys.

A worms eye view shot shows the boys running frantically, pushing each other out the way to get to the schoolgirl in slow motion in a long shot.

A medium long shot is used to show two boys carrying a big crate of water running up behind the coach as he shouts at the boys. They pour the water over him and as it splashes on his head and shoulders, the beat drops again and the shot is put into slow motion.

Props for scene: Tight fit black dress and accessories, football kits, boots ball etc., big water jug.

Scene 4 – Dance & Cafeteria

A variety of close up and wide shots will be used to film 3 – 5 of the dancing girls in the studio. Behind them will be a set of strobe lights flashing to create a dizzying but awesome effect. The girls will be dancing in sync to the music with each other, emphasizing the sexual undertone to the music video. The dance will be a rave/hip-hop genre.

We see the schoolgirl walk into the ‘club’ in a close up shot.

We see all the boys behind her in school uniform in a still shot as they look into the club with a still motionless expression. The camera will then move across them into their eye line on the tracks.

In the next shot we see the ‘bitchy’ girls from her school standing, facing each other looking over their shoulder into the lights where the schoolgirl is standing.

The shots are juxtaposed with those from the cafeteria at school where the schoolgirl is pictured again in her school uniform as she walks past all the boys as they’re eating, stroking her hand along their backs.

We then see a few extreme close ups of the boys reactions through staring eyes, twitching fingers and shifting bums.

In a few close up shots we see the hands of the boys and bitchy girls stop being held by one another and the reaction of the girls faces as all the boys stand up and stand behind the schoolgirl.

An extreme close up tilt shot shows the schoolgirls hand pull down the leaver for the ice cream machine. The tilt leads our eyes down to the ice cream coming out.

Next we see the boys’ reactions from a birds eye view shot taken from on top of the ice cream machine. The first boy will be leaning on the table, the second on the window, in this continuous pattern to the back of the line.

Another close up of the girl holding the ice cream close to her face is shown as she smiles cheekily. A shot of a boy’s reaction is then seen in an extreme close up.

A wide shot of the teachers table is then shown as they look disgustingly at the girl as she walks past, some of the teachers have to turn around because they’re facing the wrong way.

A reverse shot is provided as the schoolgirl looks over her shoulder in a medium close up taken from her eye level.

In a medium long shot, we see one teach stand up and start to shout at the girl.

Here, an animation of an angry schoolteacher will be inserted into the video, sort of like this one that I found on YouTube. http://www.youtube.com/watch?v=bwMEQkCdeGM

We cut back to the ‘club scene’ where we are provided with medium long shots of the schoolgirl flicking her hair backwards in super slow motion with the strobe lights still flashing in the background.

A variety of (extreme) close ups are provided of different types of alcoholic drink, the boys and girls faces in the club.

We then see a worm’s eye view of the girl at night, outside, spray painting on a wall. A wide shot shows her spraying the words “…”

Props for scene: Spray paint, black hoodie, ice cream machine, strobe lights, alcohol bottles, school uniforms, table wear, dancing clothing for girls, mist machines and red filters for lighting.

Scene 3 – Wake Up

The teacher from the classroom at the beginning of the video is seen clenching his ears to stop the sound of penetrating too loudly, as blood starts to come out of his nose and he collapses on the desk. Taken from a bird’s eye view.

When the chorus stops we cut to a shot of the schoolgirl sleeping on the desk, shot from her eye level in a wide angled perspective. She is woken up by the teacher and told to get on with her work, as all the other boys and girls along with thw teacher have gone.

Fade to black…

2.  The Finish Line – Snow Patrol

This music video will feature a ‘James Blunt’ lookalike and possibly a partner for parts of the video. The video will consist of shots of our character in the woods, parts of our school and possibly Cranleigh. The shots during the day should be made as dark as possible to emphasize the loneliness of the character, or be put into black & white when editing. I would like to have a little movement in as many of the shots as possible, however for scenes where the character is moving (e.g. washing his face with water or walking down the street) they should be put into slow motion. The shots that are put together may not make sense when put together. However, I am hoping that the final outcome is one of visual nature.

Scene 1: Studio

Shot 1: In the studio, a beam of white light opens up from the ceiling down onto a white, dirty bathtub where we see the man’s head resting on the edge, taken from the height of the bathtub with a wide angled perspective. Smoke can be seen around the feet of the bath.

Shot 2: A high angled shot, from the tap end of the bath shows the man covered completely with red roses. His arms are rested on either edge of the bath as he stares blindly into space with a faint smile on his face. Taken as a medium long shot, the lighting remains consistent.

(Clothing: The man’s clothing will be ‘indie’ e.g. tight jeans, pointy shoes, rag scarf, low cut v neck shirt & denim jacket. Accessories: Rings, earrings, long ropey necklaces.)

Shot 3: A close up of the petals, the lighting of this shot will be edited to provide a strong contrasted tone, there is also a large depth of field in the shot.

Shot 4: An extreme close up of the rings on his fingers, also with a strong contrasted tone.

Shot 5: A close up of the face from a high angled perspective (using the crane) so his focus is just below the camera, as his smile still slightly shows on his face.

Scene 2: Football Pitch Bench

Shot 1: A close up, over the (left) shoulder at eye level shot is taken of the man with a strong light coming over his right shoulder across his face to highlight his hair and features is taken. The smile on his face is broad but shy, as he sings; “the earth is warm, next to my ear”. 

Shot 2: An extreme wide shot, taken from a low angle shows the man sitting on the bench. The shot, taken from the football field looking up at the man, will silhouette him against the sky and background. “insects noise, is all that I hear”

Shot 3: A medium close up, taken from a low angle shows the man and a girl sitting on the bench, heads close together, looking at each other. The lighting is strong so that the expression is clear on their faces. 

Cross Fade.

Shot 4: A shot reverse shot sequence shows the couple for a split second however; as they move into each other, the girl fades away (editing). The shot is taken from the height of the top of the bench with a strong depth of field. “a magic trick, makes the world disappear”

Scene 3: Top Car Park – All shots use daylight.

Shot 1: We can see a car pulling into the car park, but the driver’s identity cannot be seen. The medium wide angled perspective in which we can see the upper half of the man’s body and the car pulling in, allows us to see (in slow motion) that the man is waiting for someone. As the shot goes on, we see the man start to run towards the car rapidly. There is a pull focus from the man to the car as he moves towards it. “A distant motorcade and suddenly there’s joy.”

Shot 2: We are provided with a medium shot of a random man getting out of the vehicle, closing the door and look awkwardly at him. The random man begins to walk away into the building.

Shot 3: A close up from eye level of our man shows a lost, and dejected expression on his face as his eyes move slowly from side to side once.
The shot then pans around to the door, pulling out and into focus between the two subjects to show this time, the girl walking into the building, but looking expressionlessly over her shoulder. “The snow and ticker tape blurs all my senses numb.”

Shot 4: Medium close up of man sitting on wall of huts at the top car park, looking directly into the camera as it slowly zooms into his face from just below eye level as he sings; “It’s like the finish line where everything just ends. The crack of radio seems close enough to touch.”



Scene 4: Staff bathroom, path behind the tennis courts & a boarding room.

Shot 1:  We see a slow motion close up shot, from the side of the man washing his face in the water coming out the tap. As he moves his hands away we see his eyes slowly open. The lighting is extremely powerful from the other side of his face, silhouetting him strongly. “Cold water, cleaning my wounds.”


Shot 2: A medium shot from behind him to the left shows him take in one, long, deep breathe. We see this action in the mirror and the lighting must remain consistent. 

Shot 3: A wide angled shot from behind the man on the forest path shows him holding a single red balloon, standing all on his own, it floats silently beside him, filled with helium.

Shot 4: A short close up of his hand, with a wedding ring.

Shot 5: In a boarding room, we see the man sitting on the edge of ‘his’ bed. It is a medium shot, where at first we see his upper body from eye level. The camera then tilts downwards towards his hands, which rest on his lap holding a knife to one wrist, steadily tapping it against the veins. On the floor we can see pictures of him and the girl surrounding his feet. “I’m done with this, I’m counting to ten.”

Shot 6: We see a door in a normal shot, the man goes to up knock on it but clearly can’t sustain the courage to rap on the wood. We see his head drop and arm lower slightly.

Shot 7: From an inside window we can see the girl watching the man with a pondering expression. In a one-man shot, we see her peer through the window, knees tucked into her chest and arms wrapped around them to keep them tight.





Scene 5: Studio, forest

Shot 1: Extremely low angle shot of man singing into a microphone with a white beam of light on him, along with smoke rolling around his ankles. In the shot we can see his whole body, head to toe as the camera moves on the tracks from right to left. He we sing; “I feel like I am watching everything from space, and in a minute I’ll hear my name and I’ll wake…”

Shot 2: Medium close up of the couple in the forest holding each other closely and they both sing; “I think the finish line’s a good place we could start. Take a deep breath, take in all that you could want.”

Shot 3: Consists of all shots where the man had been alone now including the girl. These shots will take place as the music begins to fade out.

Monday, 10 September 2012

A2 Media Studies - Brief For the Year



The Brief of my A2 course

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
                   
a website homepage for the band;
a cover for its release as part of a digipak (CD/DVD package);
a magazine advertisement for the digipak (CD/DVD package).

The Assessment

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be available in the support materials. For music video, permission should be sought from the artist for use of the audio track.
The centre will be expected to allocate marks according to four levels for each of three categories:
  • Research and Planning
  • Construction
  • Evaluation
In arriving at a level for each category, teachers are advised to look for evidence of ‘best fit’. It is possible both for a candidate to be placed in different levels for each of the three categories and to receive quite different marks from other members of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assessment sheet.

Wednesday, 29 August 2012

Trent Reznor & The Formula for Future Music Business Models

Trent Reznor & The Formula for Future Music Business Models

'Reserving your fans'



The key points made by Michael Masnick:  

  • His own company is called 'Four Sixty-Four'.
  • Company helps to connect new media & different social media.
  • 'Techdirt' is the blog of Four Sixty-Four.
  • Blog includes information about the music & recording industry. Includes specific information on what Trent Reznor has done. 
  • Trent Reznor's secret 'CwF' - 'connect with fans' + 'RtB' - 'reason to buy' = the business model
CwF + RtB = $$$$

  • Reznor put together an internet scavenger hunt (like Warner Bros. did with The Dark Knight in 2008) to help him connect with fans. ARG, Alternate reality gaming. Connected with the fans in a way beyond just the music. 
  • Upset his own record label by getting USB keys and dropping them on the floor in places where he did gigs. This allowed his fans to find these, which contained his new music, which was another way of connecting with fans, who would then go on and share his music virally and in the real world. 
  • RIAA tried to stop the music that he was leaking. This annoyed fans because they could no longer get his music for free, which gave them 'a reason to buy'. 
  • Small color changing gimmick on CD, although irrelevant, gave people a reason to buy. 

  • After that album he was no longer signed to a label, and went out into 'the vast wasteland that is the music industry'. 
  • Ghost I - IV: Giving fans an option of how they're able to interact with his music. Reason to buy - adding lots of addition benefits. 
  • First 9 songs of 36 were free to download of his website, however if people decided to buy the whole album then they had the option of sharing it for free with others. 
  • You could buy the box set, including a DVD and a Blu-ray disk for $75.
  • $300 'Ultra Deluxe Limited Addition Package' - only 2,500 of them and all personally signed by Trent Reznor. It took less than 30 hours for them all to sell out.
  • For free music, got $1.6M in the first week. 
  • Amazon top selling albums, No.1 'Ghost I-IV'

  • Two months later released 'The Slip'. You could download the entire album for free. 
  • Put together maps using google earth to show where everyone was downloading from. Media integration. 
  • Gave the fans a whole spectacle if they came to see him live visually. Tickets were made available if you downloaded his album online in 2008. 
  • Put out vinyl copies of the album in limited editions. RtB.

  • Website; what's new, music you can listen to, forums, chat. 
  • Any photos of the band that anyone has taken are aggregated onto the sight. CwF.
  • Free manipulative wallpapers. 
  • Encouraging people to download RAW files and remix them, share them etc. (A bit like YouTube Mash-ups). 
  • Giving out free 450G's of free material for his fans to play with. 


A2 Media Studies Advanced Production - Holiday Work

Alternative Music


(Universal Music Group is one of the most 
successful and prestigious in the world.)


A lot of the music that can be found in the 'UK Top 40' today is only there because big labels have shoved the artists name and track right in our faces as the public. Yes, the music is liked, usually by the teenagers of society, but what we hear every day is controlled by the labels and are unoriginal pieces of work as the artists sign away all control over what is done with their original recorded song. 

When we think about the pop music genre, stereotypes of youth in revolt, drugs, disobedience to adults & sexuality spring to mind as the content of the lyrics. So it would seem a bit strange that the young artists who are putting their music out into the world, are having their content controlled by multi-billion dollar companies being run by middle-aged lawyers and CEO's. The reason behind it is that the companies want the maximized profit margin off every one of their 'big money talents'. 

Capitol Records have signed many huge pop artists over the past decade including big names such as Katy Perry:


However, despite the mainstream there has always been and will always be an alternative genre of any type of music. Alternative, in this case is anything that doesn't cooperate with the mainstream. Some of the main ways that the artists tend to differ from the mainstream is through representation, style, lyrical content, form, production, distribution, consumption & fans. 

For my music video that I will produce with my group I believe the most important aspects to focus on are:

Representation - Including Mis-En-Scene & Setting. If trying to create an alternative music video, it shouldn't be set in a huge studio (with flashing lights and confetti) which obviously represents the artist having a substantial amount of money. This would be unlikely unless they happened to be already well off or signed to a big label, deducting the 'alternative'. What the audience sees in the video will coin-side with what they hear in the lyrics and beat. 
'Topman' clothing produces a range 
of alternative style fashion which you 
would expect to find in alternative 
music videos because it isn't mainstream 
in a fashion sense, or expensive. 


Lyrical Content & Ideology - The lyrics that are heard in the song directly correlate to the ideologies of the music. These could be the stereotypes of drugs & sex, or they could be something even more alternative such as political. Basehead, was an alternative political rap group from the early 1990's formed in Washington D.C..They as a group integrated many different genres of music including rap, rock & pop. Much more of their discography and background can be found here: http://www.allmusic.com/artist/basehead-mn0000141500 

A problem that many alternative artists face is not being heard by the big labels, (if they want to be). The big institutions fear signing these new artists, because they think that a new and unheard style of music won't sell profitably in the public and therefore won't take the risk of not breaking even. Otherwise, the major problem for alternative artists is getting a big enough fan base to start following them and spreading a good word of mouth either virally or verbally. This can also be hard to get, as the majority of music heard is by teenagers who are less likely to conform to these new and unproven genres & styles as they would stereotypically stick to the mainstream to stay 'sociable'. 

However, for the people that are interested in these new and 'upcoming' artists they are able to find some of them on the internet via sites that the artists upload their new songs to. E.g. soundcloud.com 
Another site that I found today is called unsigned.com & one band that I came across in the pop genre is called 'myfuturelies' from Sydney. On this link you can even see from the way they're dressed in the album cover that they conform to an 'indie' & 'alternative' style. 
http://www.unsigned.com/myfuturelies


50 Cent - Has sold more than 71,600,000 albums worldwide since 2000. Although he is no longer an alternative artist in terms of fame or money or genre of music (although that never was). He started off very alternative in the sense of lyrics (in his early music he rapped 'dissing' his gang bosses after he quit dealing drugs to pursue his music career, his ex-fellow gangsters tried to shut him down in every way). He produced his own albums with his partner and close friends in his bedroom in New York City, burning his own CD's and selling them on the street. He worked with his crew on their own to make it big and finally have a concert in Pelham Hall, New York City after having gotten a little stardom. 



Friday, 13 July 2012

Popular Music & Sexuality


"Goin' to the chapel and we're gonna get married
Gee, I really love you and we're gonna get married
Goin' to the chapel of love" 

Chapel of Love- Dixie Cups, 1964









"Cause I may be bad but I'm perfectly good at it, 
Sex in the air, I don't care, I love the smell of it.
Sticks and stones may break my bones, but whips and chains excite me."

S&M - Rihanna, 2010












Much of the music that is produced nowadays is powered by sexual relevance and reference. Dancing is one way which people are able to emphasize their sexuality without actually having to remove layers of clothing. Music in this sense is universal and understandable most cultures. Therefore, depending on how many sexual references there are in the song that my group and I end up doing will directly influence how much sexual activity we include in the video. 

Sexuality in our video could be portrayed in a number of ways: 

Intellectually: sharing thoughts and aspects of someone's life. 

Emotionally: The need to give and receive affection. 

Physical: Skin contact, sexual relief. 

Moral: Sex comes with codes and values. 

Social: Sexuality makes us wanted within society if not by one person but several. 

Depending on the artist in question, the representation of sexuality in the lyrics will have a direct affect on the way an audience acts, dresses and the ideologies that they follow. 

Gender also plays a substantial role in the sales of music to an audience and the relationship this creates. Middle class, white teenage boys often (along with other age and sex groups) look to music as a sense of escape and so will often be found listening to gangster music such as 50 Cent. A famous example of someone who has successfully risen to the top is, Eminem. 


In our music video, using the most conflicting ideologies to the lyrics that we hear I believe could be really interesting and captivating to view visually. Like seeing a bunch of white middle class, prep school boys listening to Dizzee Rascal & Lil Wayne. 





Studying Pop Stars

Common Ideologies of Pop Star Lifestyle to Adapt to Music Videos - Year '13 

A lot of Pop music revolves around a historical period in time and therefore after a certain period looses all sense of meaning for the ever growing younger generation of audiences. Certain aspects of the music genre still stand, and I believe many of which would be key to having in our music videos to emphasize and capture the meaning and force driving the same old cultures of pop music. 

1. Youthfulness 


2. Rebellion 


3. Sexual Magnetism 


4. A disregard for social values. (Drug abuse, sex & polite behaviour)


5. Success against the odds. 


Artists' that die young tend to become the perfect pop stars after. Because they're young, they don't loose the musical plot by becoming old or unattractive. Once they have died they instantly become a story with a beginning a middle and an end. Generally the record company that holds the rights to their musical talent will experience a dramatic increase in the amount of sales from that artist. After Michael Jackson's death in 2009, Sony Music Entertainment signed a $250, 000, 000 deal to keep the rights to his music until 2017. Since his death he has made over $1 bn. 





More On Richard Dyer's Theory

The Star Theory Applied To Pop Stars

For the public, whose emotions can often thrive off the messages portrayed by different types of artists through different genres of music, a "pop performer" and a "pop star" have become the same thing. However, in the media world of music they are two very different things. The not-so-famous are quickly turned into stars through their successful management teams. However, the artist that this is done to often has very little or no lasting significance. A 'true' pop star's messages and ideologies will echo of generations and still be as important and true today as it was then. 

An example of one artist's messages that were so clear were Sam Cooke's as me fought and gave the Black African American's hope & inspiration during the segregation of the Southern United States. 


Pop 'stars' are constructed artificial images, although they are being portrayed as real people. Many starts will have a unique selling point. Something for people to copy because they aspire to be like their stars. Perhaps one of the most famous USP's was Elvis Presley's hip-shaking, erotic dancing or his crisply slicked back hair. 

However, modern days stars are constructed for less of a purpose than attempting to get rid of segregation. Large music industry firms now create money. The music firms know what their audiences want to hear and see in modern songs. The majority want to see sex objects of either sex and hear sexual innuendoes in music along with rebellious lyrics and images. 


Flo Rida - Whistle

Stars are successful depending on how well they put across the meanings of their music. The more that an audience is able to relate to what has been created the more the record companies will receive in profits because of what they have created for their audience audibly and visually. However, some new stars may be hugely successful but only around for a couple of years. This is because of two factors. A) that something new and fresh is always being produced so people tend to quickly move on and forget about the other stars. Or B) The 'Golden Oldies' of our parents generation comes into play. 

Dyer states that he sees 'stars' as: "...representations of persons which, reinforce, legitimate, or occasionally alter the prevalent preconceptions of what is to be a human being in this society." 

Here, Dyer is saying that Pop Stars can have such a huge effect on people that it can end up changing every corner of their lives from the way they act socially to the clothes that someone wears every day.