Shooting Schedule

Shooting Schedule for 'Breathe Me' - IVY

9:00am - 11:30: Leah Chapman, lead singer (IVY) - studio.

11:30 - 1:00pm: Izzy Hardie, (Boudoir Girl) - studio.

1:00pm - 2:00pm: Lunch.

2:00pm - 3:00pm: Peter Bergin, (Transvestite) - studio.

3:00pm - 4:00pm: Xenia Petley, (Beaten Girl) - studio. 

Storyboards

The beginning of our storyboards for media are picture below. Some of the shots, now that we have edited them aren't in the original order or have the original timings. However, the shots that have been drawn on the boards have stayed the same. 

     

        

Progression With The Music Video

Where We’re Going to Shoot Our Video: 

We are going to shoot all of our video in the studio in Hurtwood House School. We are going to eight different rooms and a balcony scene against the green screen. The image that’ll be placed on the green screen will be a view of the London skyline. In order to get the shot, I will travel to Primrose Hill in North East London to get a good shot that we could possibly use.

Set Design:

We have taken the inspiration for our set design from the Die Antwood video for ‘I FINK U FREEKY’. In the videos there are strangely decorated rooms and decayed walls. We want to apply the same principle to our video to conform to our dominant ideologies surrounding our narratives. Sia will be placed on the rooftop which will also have a decayed look to it and a railing edge.

Who We Want (Main Actress & Extras):

Georgina Morton we want to use as our lead singer. Some of the extras we would like to use as the best alternative will be from within the school, students & possibly some teachers. Alternatively we could hire professional actors from internet pages. However, we have to think about our budget and what is affordable with what we have left from what we have already spent.

Research Into Institutional Context

My group and I decided that we didn't wish to make IVY's institutional context one of a high caliber. Looking at the hardware and software we have to shoot the video, such as the Sony F100 Camera and Final Cut Pro, we knew that to create a really professional looking product would be very difficult. Therefore, we have decided to create IVY's institutional context as one that is of a niche business. The quality of the video that we expect to produce, will therefore directly reflect the financial status and power within the music industry of her institution. We have decided to sign her to her own record company that we created ourselves for the project known as, "IVY Music Productions (c)".

We researched institutions of small and large labels that hold small and large stars. For example, Sony Music Entertainment & Universal Music Group are large institutions, whilst Sia Music (the original artist for our song) & Island Records are examples of smaller labels. 

Universal Music Group

Sia Music

Island Records

Sony Music Entertainment

Where We're Going to Shoot the Video

All of our music video will be shot in the studio with created sets. Inspiration for the sets of the outcast characters have been inspired by the video 'I FINK U FREEKY' - Die Antwood. For the eight characters that we have we will have possibly eight different rooms for each of the characters. 

Not only did we take inspiration for the 

characters from this video, but also the 

design of the set. Putting our actors in 

rooms that look out of place to every-

day society and therefore possibly more 

visually interesting. It also follows one 

of our key themes which is social out-

casting in society.  

Ivy's (Sia) will also be filmed in the studio, however on a completely different set which will consist of a balcony with a view over London shot against the green screen. To get a good shot of London, I will personally travel to Primrose Hill on the North East Side to film the skyline. 

Research Into Music Video Forms & Conventions

All music videos are constructed of forms and conventions, which could be the relationship between the lyrics and visuals, different genre have different styles and iconography and intertextual references to other music videos, films or TV.

Lyrics to give the song a subject matter and give a sense of mood and feeling to the song, which alongside the music to obviously advertise the music and the artist but also to give a tempo to the editing.

The genre to appeal to a particular audience. Each genre will have its own set of forms and conventions, whit different ideologies. These will be evident in the mise-en-scene, editing, themes, performance and camera work/styles; this will be made more obviopus though the camerawork, which is also important. The way the camera is used can convey meanings or genres in a video. It can also help narrate a story. The camera movement can accompany the movement if the performer, and also give a live performance a more dynamic feel by circling the artist(s) or by using close-ups to create a sense of intimacy with the artist and the audience.

The most commonly used editing in music-promo videos is a fast cut montage style, to keep the audience engaged and fit the tempo of the music; however some videos use slower editing and transitions to easily establish a mood. It is also common for artists with a broad audience to use split-screens, colourisation and CGI effects to make videos more attractive and appealing to watch. 

Narrative and performance in music-promo videos is often fragmented which suggest the storylines offer complex meaning in a non-linear order leaving the audience wanting to watch them again. Music videos often cut between narrative and performance of the band/artist. Also carefully choreographed dance is also used in some video’s more popularly pop. 

According to Andrew Goodwins's theory he talks about repetition. Images are repeated to mirrow the images or lyics of the song on the screen. they rely on this repetition because they wasnt the audience to become familiar with the genre. Andrew Goodwin discusses amplification (the introduction of nerw meaning to the lyrics that dont contradict them;) and disjuncture (when the video and lyrics have little connection. )

Pitch Presentation

Final Treatment 

The original ideas we wanted to use that we had each thought up over summer, turned out to be harder to create successful videos for than we had first expected. We have now reached the stage in the production where we have successfully come up with three narratives that the video will hold. The song we have chosen to do was found by our group member Jess Adam, and is called 'Breathe Me - Sia'. The song when we first listened to it made us all think of bullying in schools, different types of people, and the socially outcasted. We took inspiration for the way we want to shoot the video from 'I fink u freaky'.

We want to run with the idea of some people being socially outcasted, and shoot it on a set that contains lots of broken furniture, wild paint, water etc. The actors that we get for that day on the shoot will be kids from Hurtwood, who we will then dress up and paint on in order to make them fit in with the narrative that they're different to most normal people. The second narrative that we have came from taking inspiration from 'Beautiful - Christina Aguleria'. In her video we see her as the 'god-type' figure, showering out hope and justice for all those who were obviously bullied or different. In our video, we want to have Georgie Morton, playing the same type of role for Sia.