My group and I decided that we didn't wish to make IVY's institutional context one of a high caliber. Looking at the hardware and software we have to shoot the video, such as the Sony F100 Camera and Final Cut Pro, we knew that to create a really professional looking product would be very difficult. Therefore, we have decided to create IVY's institutional context as one that is of a niche business. The quality of the video that we expect to produce, will therefore directly reflect the financial status and power within the music industry of her institution. We have decided to sign her to her own record company that we created ourselves for the project known as, "IVY Music Productions (c)".
We researched institutions of small and large labels that hold small and large stars. For example, Sony Music Entertainment & Universal Music Group are large institutions, whilst Sia Music (the original artist for our song) & Island Records are examples of smaller labels.
Universal Music Group
Sia Music
Island Records
Sony Music Entertainment
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