Tuesday 27 November 2012

Audience Response to Rough Cut

I received a mixed response towards the rough cut of the music video from the audience of 17 and 18 year olds that I showed it to, two of which were boys and three of which were girls. 

I asked the audience to reflect on the strengths and weakness that they thought the video contained. The strengths that they pointed out were that there was a fantastic use of set and props and that these helped to sell certain aspects of mis-en-scene and the video as whole. They also said that it became clearer as the video went on, that Leah (Ivy) was an empowering figurehead over the other extras in the video, which is what we were going for when first encoding the storyboards and timeline. 

Nevertheless, there were also parts of the video that they pointed out could have been improved. All the points I received I agree with. For example, one of the girls said that the lighting state in some of the shots was too dark and when the video is put in black and white it may be even more difficult to see what is going on. Another point was that on the day of the shoot, more shots could have been taken of the feather in order to portray the message clearer. 

From the overall responses that I received the audience that watched the rough cut of the video decoded it in the same way that James, Jess and I encoded the video. Everyone that it was showed to produced the same response to what they saw despite the fact the could have reacted to it different because of their individual backgrounds, following Stuart Hall's encoding-decoding model. 

Suggestions from the audience aided me in understand what I could personally do better in the future when making more videos either at university or for my hobbies. They suggested taking more shots of certain aspects of the video, such as the feather, in order to sell the message in a stronger way. Also, changing around shooting locations in order to give the video a greater feel of mis-en-scene might help if trying to sell other aspects of location etc. 

Sunday 25 November 2012

Screenshots of the Editing

Here are some screenshots of what we have edited so far.






Time Lapse

Here's the time lapse of our shoot day. 

Pictures from Shoot Day!

Here are some pictures from our shoot day on the 9th November and creating the set from the day before.


Leah as Ivy - Screen Test


Xenia Petley - A shot from the shoot day of her in her set.


James Sheridan & Jess Adam - Painting & glueing the set boards.


Walter Daley - Finishing touches on the sets wallpaper.


Rigging the lighting in the studio.


Designing the dirty wallpaper with spray on dirt. 


Ivy in the spotlight. 


The Sony F3 that we shot the music video with. 


Xenia Petley - Black eye make up. 


Jess and Izzy Hardie talking about how she should act in her set. 


James offering Xenia advice on how to react to Walter in her shot.


Focusing for affect on Ivy at the beginning of the shoot day.


Xenia Petley's takes at the end of shoot day.

Tuesday 20 November 2012

Evaluating The Rough Cut

I believe the rough cut that we produced when editing the video was along the lines of what we wanted to see, and therefore were pleased with the outcome. What we have found difficult is piecing together the messages in the video that we originally had planned out in the storyboards. Especially that of the feather, because we ran out of time to shoot at the end of the day, we never captured the shot where the actors make their way up to Ivy on the roof. Neither did we do the camerawork on the day where the camera tilts 'into the floor' or 'up to the roof' communicating the relationships between Ivy and the extras. We have also had trouble with the timeline and having to render clips every time we place a new one down. In view of the fact that this had happened we then had to start the entire editing process again. 

Now that we're a few days into the editing process and have completed the final cut version of the video other than adding on the black and white filter along with the green screen, it looks professional. The cuts work and the message that we originally wanted to portray with Ivy as the empowering body has been communicated fully including the feathers. The project is still following the same original plans in terms of editing and has yet to go wrong again. What we wanted to see has come across visually through editing and is supported through the lyrics. 

Monday 12 November 2012

Music Promo Shoot Day - Write Up

The day before the shoot the team and I did a couple of activities and double checked that all set and actors were in place and knew what they had to do for the next day. For example we did screen tests with the main act of our video, a soundcheck on the CD copy of the song to make sure that it played the whole way through on the respected audio system. We also spent the majority of our afternoon outside the media recording studio glueing the wallpaper to the flats that constructed the walls of our changing set. 

On the morning of the shoot I felt confident that everything would go to plan. I was raring to go and happy that it was finally the shoot day. However, the only thing that I was nervous about going wrong was the actors being too shy in front of camera or Leah not knowing the words of the song to the best of her ability. Nevertheless everyone that got filmed was comfortable in front the camera and understood their roles fully. Leah Chapman (Ivy) knew all the words too, which made our lives easier when it came to shooting. 

When the shooting began, nothing held us back or delayed us an extra minute because everything was ready to go. The all actors that were there were patient and those who were needed at a specific point were there on time and able to perform. Jess from the group helped to apply appropriate make up on the actors that needed it on the morning of the shoot and gave them their costumes for their scenes. I also attended to the casts needs throughout the day such as providing food and water for them when the needed, along with clothing if they were getting cold whilst on stage. All the filming equipment that we needed was already in place in the studio along with tripods and extra lighting. 

For all of Ivy's footage she is sat on 'a wall' against a green screen, so the set and props list we ended up needing for her scenes were very small. Nevertheless, I felt as though what we did have for the scene including props and costumes was enough to produce a realistic yet stylized video. For the extras I felt as though the overall sets and props were good, but that we could have done more in order to sell the image. I think more could have been done in terms of props and set. 

Dividing the roles which we played as the shoot day went on was easy as we all knew how to handle actors or control the playback & camera. Between James, Jess and I we each had a turn directing, shooting on camera and on playback. Personally I also had to take part in the acting for one of the extra's scenes. 

Personally I feel the best job that I did was helping the actors, making sure they were comfortable, confident in performance and directing. I felt as though the advice that I offered throughout the day was constructive criticism and well help the final outcome of our product efficiently. 

On the day of the shoot we only encountered a few minor problems which, included getting the cast on set and prepared at the right time although that had been sorted out with them before hand. Thankfully we were able to contact them when we needed them because of the contact sheet we had made before hand. We also ran over time on the day, meaning that one of the extras groups wasn't able to get recording time. 

The most successful part of the shoot was during Leah's (Ivy) time in front the camera. I felt as though the shots that were produced, her lip sync and the mis-en-scene all fitted the music perfectly because of the messages that they portrayed. Another good part of the shoot day was Pete Bergin's time in front of the camera as the Transvestite. I felt as though not only the camerawork and mis-en-scene made the scene, but the way which he acted in the performance was brilliant too. 


Parts of the shoot that I wish had gone better were the props that we had organised for it. I feel as though we could have done more to sell the atmosphere and mood of the piece. However, what we did have I thought worked very well. 

I think that the actors and crew were managed very well, as they were on time or early for their part of the shoot and were willing to play the roles properly that they were given. I feel as though they were offered food and drink well and given advice as to how they could act or work around the shoot in order to gain maximum perfection with what we had. 

The part of the shoot that I personally enjoyed the most was directing Leah's scene as Ivy, because I felt as though I was fully involved in directing her and keeping her happy. Plus the atmosphere on set was buzzing happily. 

In the edit I am looking forward to creating the message through the cuts we use and where they end up in the timeline. I feel as though the final product, judging by the editing we have already done will be a great success, so that if what I'm looking forward to the most. 

I feel as though the team effort between myself, Jess & James was superb throughout the first day of setting up the shoot and the entire day through shooting. We worked holistically in order to get the job done as well as possible and as quickly as possible to make sure we didn't run out of time at the end of the day. 

The website page that we create will need to be changed to pictures of Leah as she so suddenly became our Ivy artist. The web page will also need to look black & white with a decayed element to it in order to fit in with her star image and the mis-en-scene of the music video we created. We also need to choose an appropriate font. 

Thursday 8 November 2012

A Problem That Presented Itself!

The original Ivy for our music video for the track 'Breathe Me' unfortunetaly had to drop out at the last minute for personal reasons. We were therefore rpesented with a problem with the shoot date fast approaching. We promptly found another girl from within Hurtwood grounds that had the same appearance and ego to her as Georgina Morton did, so we knew she would be perfect for the part. Leah Chapman is now our Ivy for the piece that'll be shot on Friday 9th November. I have also started to make the potenital album artwork for the piece which, in the future can be editied in order to best suit her star image.  
 
 

Friday 19 October 2012

Artist Copyright Permission

Here is a screenshot of the e-mail request I sent to Sia's record label. I have expressed my desire to gain their permission so that I may use their track in my A2 Media Studies music video.
 
 

Evaluation of the Animatic


 The storyboards we created were done to create a sense of the atmosphere and emotion that is portrayed in the song 'Breathe Me' - Sia. Doing these helps us massively in the preparation for the shoot day as we know where, who and when we want to shoot through out the day. Creating them, also aided us in realizing what looked good & fitted in and what didn't. They were manipulated over the weeks we prepared them to try to capture the best possible outcome.
When we first made the storyboards, we were told my our media tutors afterwards that the editing pace was too low. Then, when we took it up to the edit sweet we realized that with the quickened editing pace we needed more shots. Editing allowed us to see what we had and we realized that we didn't have enough shots. This mean that we had to go back and re-do more storyboards. In terms of constructing the star image within the storyboards, I don't think that it is so clear. Mainly because of the drawings. If they had been clearer, then the audience may have understood the storyline better and therefore the star image would have been more clear. However, we as a group we do have a throughly clear idea of what Ivy's star image is. We developed it by taking inspiration from other music videos and non-fictional stars such as Christina Aguilera. In comparison there were many positives to our storyboards. They helped us to gain a very clear understanding of what exactly we wanted to see in each shot, for how long and where in the video we wanted it to appear so a pristine storyline could become evident. Our set designs also became clearer through our drawings. All of the elements & narratives that we have in our video we are aiming to keep. They're the outcasts, Sia (Ivy) as the main act & the feathers. The three elements that we have chosen to keep we have had since the beginning of our production. All the ideas at the end of the video come together, as the feathers fall into the rooms of each outcasted member, which then leads them up to Sia on the rooftop. The class didn't quite understand what the narrative of the video was, or who the main act was meant to be. They said there reason for this was because the drawings weren't clear enough. However, once we had described the narrative to them and my tutors in detail, they began to understand it more clearly. 
In the construction of the actual product, I haven learn't that editing to the beat and creating a general consensice for what I wanted to see in the video & what the star image has to be. 

Wednesday 17 October 2012

Digipak & Website Drafts and Planning

Here are two pieces for the front & back cover of Ivy's album that I quickly made up today. They are no where near being final finished products, however I would like the final work we produce to follow along the same lines. In the artwork, I have tried to bring out the star image that we have created for her, which is empowering yet sorrowful. 


Back cover.


Front cover. 

Research Into The Ancillary Tasks

I have researched and identified five iconic & famous artists of today who I am able to relate our own artist to through their own album artwork and websites. 

Artist one: Ellie Goulding



Ellie Goulding's star image is very similar to that of Sia's. The expression across her face is very similar to the look that we're going for with our album cover. The same applies to the shot type that we are going to use when it comes to capturing and editing the final piece. 


Her own personal website I believe follows the same type of look we would like to include in our digi-pack when we create it. It includes all the relevant material such as links to social networking sites, pictures, music & upcoming tour dates. 

Artist two: Adele 

Adele's album artwork follows the same theme as Ellie Goulding, having the close up shot of her on her won. However with this album cover I believe that we as a group will be able to relate our work to more because of the sorrowful expression on her face. We have built Sia (Ivy's) star image out to be one that is surrounded by sadness which is why I feel Adele's artwork is some that we can take inspiration from. 


Adele's internet page also offers the same avenues to access her stardom as Ellie Goulding, which is what we're going for with our website.


The same concept applies to these three artists; Christina Aguilera, The Weepies & The Streets







Wednesday 10 October 2012

Identifying the Artist, Their Star Image & Target Audience



The original artist for the song “Breathe Me” which is the track we’re using for our music video is called, Sia.

Her Star Image:

The media has built Sia up into a character through publication, promotion and criticisms to her fans that is; powerful, emotional, ‘close by’ and someone that they can relate to. Sia, has released tracks having being featured by the most highly paid DJ currently in the world David Guetta. Through the lyrics in this song:

I'm criticized but all your bullets ricochet
You shoot me down, but I get up

[Chorus:]
I'm bulletproof, nothing to lose



She is reaching out to her audience with inspirational lyrics, allowing them to respond in a very positive way.

In other tracks of hers, such as the one that we are using for our music video have much more sorrowful lyrics:

Hurt myself again today
And, the worst part is there's no-one else to blame

Be my friend
Hold me, wrap me up



Her Target Audience:

Sia’s music is aimed to directly appeal to teenage girls with high emotional levels as her the sound of her music and the lyrics involved would have the strongest affect on.



Character and acts list: 

Sia (Ivy) > Georgina Morton



Beaten Girl > Xenia Petley



Food Boy > Richard

Mum the Cook > Chloe Cannon



Transvestite > Peter Bergin



Budoir Babe > Izzy Hardie   

 


Props List



For our music video we will require a certain amount of props in order to make it look as visually interesting and realistic as possible. The characters and main act in the video require their own unique props. The balcony scene and the four rooms that will be set up, also need their own unique props. I have put together a short list of the main props that I know we will need in order to make the viedo successful. 

Characters:

Transvestite: Make Up, Bra, Casual Jeans & Women's Necklace.


The Cooking Lady:  Eggs, Apron, Spatular, Frying Pan, Insects & Stove Cooker







Food Boy: Moldy food, old table, small clothes, fork, knife, plate, salt, pepper


 










Slut: Boob-tube, short shorts, football socks, high hells, broken mirror, make up, pictures of model boys & herself etc. 







Black Eyed Girl: Make up for a black eye & pull over hoodie.

SIA: Tight fit white dress, white pumps, rings etc.