Artist Copyright Permission

Here is a screenshot of the e-mail request I sent to Sia's record label. I have expressed my desire to gain their permission so that I may use their track in my A2 Media Studies music video.

 

 

Evaluation of the Animatic

 The storyboards we created were done to create a sense of the atmosphere and emotion that is portrayed in the song 'Breathe Me' - Sia. Doing these helps us massively in the preparation for the shoot day as we know where, who and when we want to shoot through out the day. Creating them, also aided us in realizing what looked good & fitted in and what didn't. They were manipulated over the weeks we prepared them to try to capture the best possible outcome.

When we first made the storyboards, we were told my our media tutors afterwards that the editing pace was too low. Then, when we took it up to the edit sweet we realized that with the quickened editing pace we needed more shots. Editing allowed us to see what we had and we realized that we didn't have enough shots. This mean that we had to go back and re-do more storyboards. In terms of constructing the star image within the storyboards, I don't think that it is so clear. Mainly because of the drawings. If they had been clearer, then the audience may have understood the storyline better and therefore the star image would have been more clear. However, we as a group we do have a throughly clear idea of what Ivy's star image is. We developed it by taking inspiration from other music videos and non-fictional stars such as Christina Aguilera. In comparison there were many positives to our storyboards. They helped us to gain a very clear understanding of what exactly we wanted to see in each shot, for how long and where in the video we wanted it to appear so a pristine storyline could become evident. Our set designs also became clearer through our drawings. All of the elements & narratives that we have in our video we are aiming to keep. They're the outcasts, Sia (Ivy) as the main act & the feathers. The three elements that we have chosen to keep we have had since the beginning of our production. All the ideas at the end of the video come together, as the feathers fall into the rooms of each outcasted member, which then leads them up to Sia on the rooftop. The class didn't quite understand what the narrative of the video was, or who the main act was meant to be. They said there reason for this was because the drawings weren't clear enough. However, once we had described the narrative to them and my tutors in detail, they began to understand it more clearly. 

In the construction of the actual product, I haven learn't that editing to the beat and creating a general consensice for what I wanted to see in the video & what the star image has to be. 

Digipak & Website Drafts and Planning

Here are two pieces for the front & back cover of Ivy's album that I quickly made up today. They are no where near being final finished products, however I would like the final work we produce to follow along the same lines. In the artwork, I have tried to bring out the star image that we have created for her, which is empowering yet sorrowful. 

Back cover.

Front cover. 

Research Into The Ancillary Tasks

I have researched and identified five iconic & famous artists of today who I am able to relate our own artist to through their own album artwork and websites. 

Artist one: Ellie Goulding

Ellie Goulding's star image is very similar to that of Sia's. The expression across her face is very similar to the look that we're going for with our album cover. The same applies to the shot type that we are going to use when it comes to capturing and editing the final piece. 

Her own personal website I believe follows the same type of look we would like to include in our digi-pack when we create it. It includes all the relevant material such as links to social networking sites, pictures, music & upcoming tour dates. 

Artist two: Adele 

Adele's album artwork follows the same theme as Ellie Goulding, having the close up shot of her on her won. However with this album cover I believe that we as a group will be able to relate our work to more because of the sorrowful expression on her face. We have built Sia (Ivy's) star image out to be one that is surrounded by sadness which is why I feel Adele's artwork is some that we can take inspiration from. 

Adele's internet page also offers the same avenues to access her stardom as Ellie Goulding, which is what we're going for with our website.

The same concept applies to these three artists; Christina Aguilera, The Weepies & The Streets

Identifying the Artist, Their Star Image & Target Audience

The original artist for the song “Breathe Me” which is the track we’re using for our music video is called, Sia.

Her Star Image:

The media has built Sia up into a character through publication, promotion and criticisms to her fans that is; powerful, emotional, ‘close by’ and someone that they can relate to. Sia, has released tracks having being featured by the most highly paid DJ currently in the world David Guetta. Through the lyrics in this song:

“I'm criticized but all your bullets ricochet

You shoot me down, but I get up

[Chorus:]

I'm bulletproof, nothing to lose”

She is reaching out to her audience with inspirational lyrics, allowing them to respond in a very positive way.

In other tracks of hers, such as the one that we are using for our music video have much more sorrowful lyrics:

“Hurt myself again today

And, the worst part is there's no-one else to blame

Be my friend

Hold me, wrap me up”

Her Target Audience:

Sia’s music is aimed to directly appeal to teenage girls with high emotional levels as her the sound of her music and the lyrics involved would have the strongest affect on.

Character and acts list: 

Sia (Ivy) > Georgina Morton

Beaten Girl > Xenia Petley

Food Boy > Richard

Mum the Cook > Chloe Cannon

Transvestite > Peter Bergin

Budoir Babe > Izzy Hardie   

 

Props List

For our music video we will require a certain amount of props in order to make it look as visually interesting and realistic as possible. The characters and main act in the video require their own unique props. The balcony scene and the four rooms that will be set up, also need their own unique props. I have put together a short list of the main props that I know we will need in order to make the viedo successful. 

Characters:

Transvestite: Make Up, Bra, Casual Jeans & Women's Necklace.

The Cooking Lady:  Eggs, Apron, Spatular, Frying Pan, Insects & Stove Cooker

Food Boy: Moldy food, old table, small clothes, fork, knife, plate, salt, pepper

 

Slut: Boob-tube, short shorts, football socks, high hells, broken mirror, make up, pictures of model boys & herself etc. 

Black Eyed Girl: Make up for a black eye & pull over hoodie.

SIA: Tight fit white dress, white pumps, rings etc. 

Room 1: Kitchen cooker, table, plate, forks, knives, moldy food, rubble, ripped wallpaper. 

Room 2: Bare brick wall, weedy sofa, house lamp, old carpet, lots of rubbish. 

Room 3: Old office desk, broken light, piles of paperwork, coffee cup with slogan

Room 4: Typical girl bedroom, hundreds of pictures, broken mirror, small desk with stool, lots of clothes on the floor. 

Rooftop: Contrete lookalike slabs, railings, green screen. 

"Breathe Me" - Sia Timelines

Here are the timelines for our music video "Breathe Me" - Sia

Shooting Schedule

Shooting Schedule for 'Breathe Me' - IVY

9:00am - 11:30: Leah Chapman, lead singer (IVY) - studio.

11:30 - 1:00pm: Izzy Hardie, (Boudoir Girl) - studio.

1:00pm - 2:00pm: Lunch.

2:00pm - 3:00pm: Peter Bergin, (Transvestite) - studio.

3:00pm - 4:00pm: Xenia Petley, (Beaten Girl) - studio. 

Storyboards

The beginning of our storyboards for media are picture below. Some of the shots, now that we have edited them aren't in the original order or have the original timings. However, the shots that have been drawn on the boards have stayed the same.